Jaguar Espresso Systems – the UK’s leading trade supplier of coffee equipment – wanted a new, flexible identity that would work in mono as well as in a wider colour palette.
We created a ‘J’ mark that reflects the precise, methodical processes of brewing, and the journey each drop of pure water goes through to create rich, flavourful coffee. The ‘J’ mark can be used with or without the logotype, and expanded to create patterns on stationery and packaging. Shades of brown and cream give a richness that combines with a wider palette of fully-caffeinated colours.
Brand Identity Design, Illustration, Brochure, Website