A trade brochure design doesn’t have be dull and formulaic.
Jaguar Espresso Systems – the UK’s leading supplier of espresso machines and coffee equipment to baristas, coffee shops and retailers – wanted a more artisan look and feel for their 100 page accessories catalogue.
The cover is printed on a recycled grey Warren Luxline board for its textured look and feel, and a die cut creates a show-through to the corresponding coffee cup on page 3.
Inside, the page spreads were treated individually, combining background colour, shapes and texture to give the product images more vibrance and lift off the page. The pencil drawn illustration style of the cover is followed throughout the catalogue for section dividers.